Responsible Gambling

Responsible gambling is a shared responsibility.

Introduction

At Nordic.Partners, we believe a sustainable iGaming industry depends on protecting players, supporting safer gambling practices and maintaining high standards across every partnership.

As an affiliate network operating in regulated markets, we work exclusively with partners who understand the importance of responsible gambling, player protection and regulatory compliance.

Responsible gambling is not just a legal requirement. It is essential for maintaining trust, protecting consumers and ensuring the long-term sustainability of the industry.

Our Approach

Responsible gambling is embedded into how we evaluate partnerships, support affiliates and work with operators.

We expect all partners within the Nordic.Partners network to promote gambling products responsibly, comply with applicable regulations and prioritise player wellbeing.

This means maintaining transparent marketing practices, respecting local regulations and supporting tools that help players stay in control of their gambling activity.

We believe responsible gambling and commercial success go hand in hand. Strong brands, trusted affiliates and long-term partnerships are built on sustainable practices, not short-term gains.

Understanding Gambling Harm

For most people, gambling is a form of entertainment enjoyed safely and responsibly.

However, gambling can become problematic when it stops being a recreational activity and begins to negatively impact finances, relationships, work or mental wellbeing.

Recognising the warning signs early can help prevent further harm.

If gambling is having a negative impact on daily life, professional support should be sought.

Spending more money than intended
Chasing losses in an attempt to recover previous losses
Gambling with money intended for bills or essential expenses
Borrowing money to gamble
Hiding gambling activity from family or friends
Feeling anxious, stressed or distressed about gambling
Losing interest in work, hobbies or social activities
Being unable to reduce or stop gambling despite wanting to do so

Responsible Gambling Tools

Player protection tools are a standard part of regulated gambling markets and play an important role in helping individuals manage their gambling activity.

Deposit Limits

Allow players to control how much money can be deposited within a defined period.

Loss Limits

Help players restrict the amount they are willing to lose over a specific timeframe.

Session Limits

Enable players to set limits on the amount of time spent gambling.

Reality Checks

Provide regular reminders showing session duration and gambling activity.

Time-Outs

Allow players to temporarily suspend access to gambling products for a defined period.

Self-Exclusion

Provide a longer-term option for individuals who wish to restrict access to gambling services entirely.

Our Commitment to Regulated Markets

Nordic.Partners operates exclusively within regulated markets and works with affiliates and operators who share our commitment to compliance, transparency and player protection.

We recognise that regulatory requirements vary between jurisdictions, but the underlying principles remain the same:

Protect vulnerable individuals
Prevent underage gambling
Promote responsible marketing practices
Provide safer gambling tools
Support informed decision-making
Maintain transparency and accountability

Responsible gambling is not treated as a box-ticking exercise. It forms part of how we evaluate partnerships, assess marketing activity and support sustainable growth throughout our network.

Our Expectations

Expectations for Affiliates

Affiliates play an important role in shaping player expectations and influencing consumer decisions.

Nordic.Partners expects all affiliate partners to meet the highest standards of responsible marketing and regulatory compliance.

Affiliate partners are expected to:

Comply with all applicable advertising regulations
Avoid targeting minors or vulnerable individuals
Promote licensed and regulated operators only
Present gambling as entertainment rather than a source of income
Avoid misleading claims regarding winnings or success rates
Clearly communicate bonus terms and promotional conditions
Include responsible gambling messaging where required
Ensure marketing content is accurate, transparent and socially responsible

Affiliates who fail to meet these standards may be subject to partnership reviews and corrective action.

Expectations for Operators

Operators within the Nordic.Partners network are expected to maintain robust responsible gambling policies and player protection measures.

This includes:

Providing effective safer gambling tools
Supporting self-exclusion programmes
Monitoring indicators of harmful gambling behaviour
Maintaining transparent terms and conditions
Complying with licensing and regulatory obligations
Promoting responsible gambling resources
Investing in player protection initiatives

We prioritise relationships with operators who demonstrate a genuine commitment to responsible gambling and consumer protection.

Responsible Marketing Standards

Responsible marketing is essential to maintaining trust in regulated gambling markets. Nordic.Partners expects all marketing activity across its network to follow clear ethical and regulatory principles.

This includes:

No marketing directed at minors
No targeting of vulnerable individuals
No misleading or exaggerated claims
No guaranteed-win messaging
No portraying gambling as a solution to financial difficulties
No suggesting gambling is risk-free
Clear communication of terms and conditions
Appropriate responsible gambling messaging where required

These standards apply across all partnerships within the Nordic.Partners ecosystem.

Responsible Gambling Support

Anyone concerned about their gambling activity should seek professional support. The following organisations provide confidential advice, information and assistance.

Sweden

Stödlinjen: Sweden’s national support service for individuals affected by gambling-related harm.

Spelpaus: The national self-exclusion system allowing players to block access to licensed gambling operators in Sweden.

Norway

Hjelpelinjen: Norway’s national gambling support helpline providing confidential guidance and assistance.

Blå Kors: Provides counselling, support programmes and resources for individuals and families affected by gambling problems.

Denmark

StopSpillet: Denmark’s national gambling helpline offering advice, support and treatment guidance.

Finland

Peluuri: Finland’s leading responsible gambling support service providing information, counselling and self-help tools.

United Kingdom

GamCare: Provides information, advice and treatment services for individuals affected by gambling-related harm.

BeGambleAware: Offers safer gambling information, self-help resources and access to support services.

International

Gambling Therapy: Provides multilingual support and resources for individuals around the world.

Gamblers Anonymous: A peer-support organisation helping individuals affected by gambling addiction.

Working Together for a Safer Industry

A sustainable industry depends on responsible behaviour from everyone involved.

At Nordic.Partners, we are committed to working with affiliates and operators who share our focus on compliance, transparency and responsible gambling.

By promoting safer gambling practices, supporting player protection measures and maintaining high standards across our network, we help create an environment where gambling remains a safe and enjoyable form of entertainment for those who choose to participate.